Off-White teams up with the WNBA’s New York Liberty
Off-White Shoots for Style: new Partnership with WNBA’s New York Liberty
Off-White has unveiled an exciting multi-year partnership with the WNBA’s New York Liberty, marking the brand’s debut collaboration with a U.S. sports team and becoming the Liberty’s first-ever Official Style and Culture Curator. This partnership will bring together the worlds of high fashion and professional women’s basketball, starting with the release of a limited-edition Varsity jacket. Fans can also look forward to a series of exclusive fashion capsules each season, blending Off-White's signature streetwear aesthetic with the team’s bold identity.
The New York Liberty mascot, Ellie the Elephant strutting with her Telfar x Ugg suede bag.
This collaboration comes at a significant time for both Off-White and the Liberty, reflecting the growing intersection of fashion and women’s sports. In recent years, the WNBA has become a major platform for collaboration, with brands like Glossier and NYX establishing partnerships with players and tapping into their influence off the court. The Liberty, in particular, has embraced this evolution in sports fashion more than most teams, further solidifying its connection to the fashion world. Earlier this year, their mascot Ellie the Elephant made headlines when she was spotted carrying a Telfar x Ugg suede bag, and last year, the team partnered with women’s clothing brand M.M.LaFleur, launching its first capsule collection in April 2024. Now, joining forces with a global luxury brand like Off-White signifies a groundbreaking step forward for both women’s basketball and its place in the luxury fashion industry.
"This is an unprecedented moment for WNBA players, who are not only being recognized as style icons but are also becoming cultural trailblazers in ways that were previously unimaginable," said New York Liberty CEO Keia Clarke. "This shift presents an ideal time for the New York Liberty and Off-White to join forces, pushing boundaries and crafting new experiences that seamlessly blend sports, fashion, and culture, transcending the basketball court and creating lasting impact."
Beyond the realm of fashion, the partnership between Off-White and the Liberty will also focus on community engagement, using their combined platforms to celebrate significant cultural milestones. Together, they will honour Women’s History Month, Black History Month, and Pride, fostering a sense of unity and belonging among fans while supporting the team’s values and mission. Off-White, known for its boundary-pushing designs and commitment to inclusivity, is a natural partner for the Liberty, a team that continues to break barriers and inspire the next generation of women in sports and beyond.
At NYES, we view this partnership as a pivotal moment in both the fashion industry and the women’s sports movement. As a women-led business, we are thrilled to see the increasing visibility and recognition of women’s sports, which continues to challenge gender norms and provide empowering role models for younger generations. Collaborations like this one between Off-White and the Liberty represent the merging of fashion, culture, and sport in a way that champions progress and opens doors for limitless possibilities.
In line with this news, NYES also offers the expertise to help you create your own custom chenille patches to add a unique, authentic varsity jacket feel to your projects. Chenille is a distinctive embroidery technique that uses yarn instead of traditional threads, resulting in a plush, textured surface that evokes a vintage, luxurious look. Whether you're designing a jacket for your team, brand, or community, NYES can help bring your vision to life with high-quality, custom chenille patches.
Get in touch with us today to launch your project, and let's work together to create the next influential collaboration that seamlessly blends fashion, culture, and creativity!
References:
https://www.voguebusiness.com/story/fashion/off-white-partners-with-wnbas-new-york-liberty-why-it-matters
https://www.essence.com/entertainment/sports/off-white-new-york-liberty-collaboration/
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