The Devil Wears Prada Sequel
What the Reboot Can Teach Us about the Changing Fashion Industry
The lives of fashionistas changed forever on June 30, 2006, when the cult-classic film The Devil Wears Prada came out. The book-inspired movie based on Vogue’s Editor-in-Chief Anna Wintour gave a romanticized glimpse into what working for a fashion magazine is like.
The film follows young journalist Andy Sachs and her time as Miranda Priestly’s assistant at Vogue. The movie is filled with witty humor, compelling characters, and jaw-dropping outfits that a modern-day assistant could only dream of obtaining. In the early 2000s when the movie took place, print and magazines were all the rage. Fast forward to the last decade when the internet and social media have taken over, and magazine assistants have been replaced with social media interns. The sequel will be addressing this shift from print to digital in the fashion industry: the plot shows Miranda Priestly’s struggle with navigating the new era and Emily’s (her senior assistant from the original film) position as an executive in a fashion conglomerate. Just like the last film, the fictional story will be based on fact. Many brands in the fashion industry–whether it's print or design or anything in between–have been battling the rapid changes happening in their fields. NYES is no different.
New York Embroidery Studio was founded by current owner Michelle Feinberg in 2002, so we’ve been in the fashion industry before the movie made it so glamorous! That also means that in the last two decades, we have seen how the fashion industry has drastically changed and needed to adapt. The question is, how has New York Embroidery Studio stayed relevant all of these years? Obviously, there isn’t one “correct” formula, but here are some things we’ve been doing to stay successful.
EXPANDING OUR CLIENTELE
New York Embroidery Studio’s goal is to make everyone’s creative dreams become a tangible reality with our services–whether you’re a big designer label or simply engaging in a personal project, we’re happy to help! Over the years, New York Embroidery Studio has worked with reputable names in fashion such as Ralph Lauren, made customs for celebrities like Dua Lipa (both on and off the red carpet), but also personalized wedding attire and created customized pieces for individual events. New York Embroidery Studio doesn’t limit itself to a certain kind of client, and our inclusivity is what helps us stay on top.
STAYING UP TO DATE WITH NEW TECHNOLOGIES
Just like computers and smartphones, technology in the fashion industry is constantly changing. Since our services rely on state-of-the-art machines that make any project come to life, we have to stay up to date with this changing technology. We have machines for various types of printing, laser cutting, punch-ons, embroidery, and dozens of others you can find on our website. We also make sure our technology stays sustainable. For example, we use the Coloreel machine for our embroidery, which reduces waste by using on-demand thread dyeing.
ADAPTING TO SOCIAL MEDIA
Last but not least, New York Embroidery Studio has been keeping up with social media! We have Instagram, Facebook, TikTok, Pinterest, LinkedIn, and YouTube. Our social media team interacts on those platforms daily, working hard to post beautiful Instagram stories, informative LinkedIn posts, and engaging TikToks that even make it onto our YouTube Shorts. We cater our content to be trendy but also stay true to our company values by frequently showing the intricate techniques we specialize in. Check us out on all platforms to get a closer look at our services and studio.
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