LOFT World Cup Heat Press Activation
Project Overview
Whether you’re launching a product, celebrating a brand milestone, or creating an unforgettable retail experience, live apparel customization transforms guests into active participants. For LOFT’s World Cup celebration, NYES provided an on-site heat press activation where guests selected either a T-shirt or tank top before customizing it with exclusive event graphics. Each piece was pressed live, giving attendees a personalized keepsake while creating an engaging, interactive brand experience.
Our team manages every stage of a live customization event, from production planning and artwork preparation to on-site execution. We work closely with brands, agencies, and event teams to create seamless activations that are both efficient and memorable.