Perched above Rockefeller Center in the iconic Rainbow Room, NYES brought live embroidery to the NYNJ Fan Village celebrations with an interactive jersey customization experience. Guests selected their favorite team jerseys and personalized them with custom embroidery, transforming each piece into a one-of-a-kind keepsake while celebrating the excitement of the world’s biggest soccer tournament.
Our team operated a live embroidery station throughout the event, stitching personalized names and custom details onto jerseys in real time. Set against the panoramic views of New York City from the Rainbow Room, guests watched their jerseys come to life, making the customization process an unforgettable part of the overall experience.
By combining premium craftsmanship with live production, NYES helped elevate the event through on-demand personalization. The activation encouraged guests to engage with the experience while creating meaningful, customized apparel they could wear throughout the tournament and long after the celebration ended.
From the first stitch to the final jersey, every customized piece reflected the energy of the event and the individuality of its owner. Through live embroidery and experiential production, NYES transformed team jerseys into lasting mementos, demonstrating how personalized merchandise creates memorable moments at large-scale sporting events.
