Milan Fashion Week Spring/summer 2024

As the curtain closes on Milan Fashion Week let’s not forget about the incredible work, we saw from so many designers. First-time Milan participants included Avavav, Chiara Boni Le Petite Robe, Karoline Vitto, Maxivive, The Attico and Tom Ford. Amongst returning brands such as Aigner, Boss, Prada, Gucci, and Dolce & Gabbana. Its needless to say the week was jam-packed full of outstanding runway shows, presentations and events. The fashion week attracted the attention of thousands, gathering audiences from all over the world to watch the magical scenes unfold. Many celebrities and social stars made an appearance in the beautiful city, to attend the shows,

Many influencers were spotted at this year’s Fashion Week, with Influencer marketing becoming one of the leading marketing strategies today, it's no surprise we saw many of them attended. Brands are spending more and more each year on influencers as they are now becoming the faces of many brands. Influencers hold power and authority when it comes to their audiences, there are often times when audiences look to influencers as a reliable source when making a purchase or any decisions that affect their daily lives. Many influencers made an appearance at the recent Milan Fashion Week 2024.

Sabrina Bahsoon and Dixie D’amelio

Viral TikTok star Sabrina Bahsoon known as Tube Girl was seen at Boss’s Milan Show alongside Tiktok star Dixie D’amelio. They can be seen recreating the viral tube girl Tiktok trend at the Boss show. This video alone got over 49.4 million views, alongside others with 62.9 million views. Boss has now gained an incredible audience and exposure for their Milan fashion show. The viral Tube Girl trend is currently one of the most popular trends on TikTok, the trend displays her huge confidence and her carefree personality. She is inspiring people worldwide, to not care what others may think of you and to be exactly whoever you want to be.

Khaby Lame

Khaby Lame also made an appearance at the Boss show, not only watching but walking the runway show. This is not his first time walking the runway for Boss, he made his runway debut back in Milan Fashion Week of 2021, and has continued to walk the runway for Boss every year since. Khaby has become a face for the brand over the last few years, releasing his first apparel collection with Boss in 2022. With over 160 million TikTok followers and 81 million Instagram followers, his audience is huge being one of the most followed social media stars in the world. Influencer partnerships have become a strong strategy for marketing today with influencers now becoming the face of brands.

Emma Chamberlain

Emma Chamberlain made an appearance at Fashion Week attending the Gucci Spring 2024 runway show. She has over 15 million Instagram followers, 8 million YouTube subscribers and her very popular coffee company Chamberlain Coffee. She is known for her humour and incredible fashion taste. Audiences look to her for their desired fashion sense and lifestyle, she not only shows the amazing parts of her life but also the negative relating to so many people all around the world.

Olivia Neill

Social star Olivia Neill was spotted at multiple shows including Tods and Boss, similarly to Emma, she has everyone’s dream wardrobe and sets the trends for the younger generation. Olivia has become a leading internet sensation; her influencer career took off very quickly. She had only posted a few YouTube vlogs back in 2019, when overnight she had thousands of views and new followers. Her relatable and down-to-earth content is what makes her so popular, audiences can connect and relate to her as she talks about everyday problems that anyone and everyone experiences.

Diesel

Although Influencers are important in today’s industry, Diesel decided on a different approach for its Spring 2024 Show. If you were not lucky enough to get an invitation, there was no need to worry as Diesel opened its doors to the public for the second year in a row, the brand had tickets for the show sold out within minutes. The brand produced a mega fashion show in the middle of a free 8-hour rave with NTS for over 7000 guests, with 6,000 tickets for the public and 1500. Of those prioritised for students. They made their runway show a huge event including thousands of people, as most runway shows are invite-only it gave the public a once-in-a-lifetime opportunity.