Dickies Media Event
Project Overview
We had the privilege of collaborating with Dickies for a dynamic and hands-on event. Guests were invited to customize their own garments with unique Dickies patches. The experience allowed for a highly interactive and personal connection with the brand, as guests could directly engage in the creation of their own designs.
Custom Patchwork at Dickies Event
We contributed to the event by working closely with the Dickies team prior when designing the patches– this was to ensure a communicative and seamless process. We then digitally embroidered the custom patchwork, ready for the event. Guests had the opportunity to select patches of their choice and watch as NYES’s skilled team used state-of-the-art heat press machines to apply the patches to their chosen garments.