NYES partnered with Sparks for the Michelob Ultra Spot Launch to create an interactive live heat transfer activation featuring custom hats. Guests were invited to personalize hats with custom vinyl transfers applied on-site, transforming each piece into a wearable branded keepsake.
Our team operated live customization stations equipped with professional hat heat press machines, applying high-quality vinyl transfers in real time with precision and consistency. Attendees were able to engage directly with the customization process, watching their hats come to life through expertly applied graphics and personalized finishing touches.
This collaboration combined Michelob Ultra’s energetic brand presence with NYES’s expertise in experiential production and on-site customization. The live heat transfer activation created a memorable guest experience while showcasing the impact of interactive branding and personalized merchandise at events.
By blending innovation, craftsmanship, and interactivity, NYES helped elevate the activation into a dynamic environment centered around creativity, customization, and immersive brand engagement.
