NYES partnered with Sports Illustrated Swimsuit for the Sports Illustrated Swimwear Social Club to create a live embroidery activation centered around personalized travel pouches. Guests were invited to customize their pouches with embroidered initials and curated designs, transforming each piece into a stylish and functional accessory.
Our team operated an on-site embroidery station, utilizing advanced embroidery technology and premium materials to deliver detailed, high-quality stitching in real time. Attendees were able to engage directly with the customization experience, watching their travel pouches come to life through expert craftsmanship and personalized embroidery.
This collaboration blended the energetic and fashion-forward atmosphere of the Sports Illustrated Swimwear Social Club with NYES’s commitment to creativity, personalization, and experiential design. The live embroidery activation gave guests the opportunity to leave with a customized keepsake while enhancing the overall event experience through interactive craftsmanship.
By combining innovation, artistry, and interactivity, NYES helped create a dynamic activation that celebrated travel, style, and self-expression through thoughtful customization.
