NYES partnered with Auntie Anne’s to bring a unique and interactive element to their event through live custom embroidery. Guests were invited to personalize hats and aprons with a selection of curated designs or create their own custom text, transforming each piece into a one-of-a-kind keepsake.
Our team of skilled artisans operated an on-site embroidery station, using advanced embroidery technology and high-quality materials to deliver precise, vibrant designs in real time. The experience allowed attendees to engage directly with the customization process, watching their pieces come to life through detailed stitching and expert craftsmanship.
This collaboration blended Auntie Anne’s fun, approachable brand identity with NYES’s commitment to artistry and personalization. The live embroidery activation created a memorable experience for guests, offering both a creative outlet and a personalized item to take home. Each finished piece reflected individuality while reinforcing the connection between brand experience and custom design.
By combining innovation, craftsmanship, and interactivity, NYES helped elevate the event into a dynamic and engaging environment that celebrated creativity, self-expression, and thoughtful customization.
