AWAY Super Bowl Personalization
Project Overview
For AWAY’s Super Bowl activation, New York Embroidery Studio produced custom strap embroidery and personalization for AWAY’s signature transparent purses. Each strap was embroidered with names and team references to create personalized, game-day–ready accessories. The project highlights NYES’s expertise in precision embroidery, branded personalization, and large-scale event fulfillment for premium retail activations.