US manufacturers struggle to benefit from Trump’s tariffs

May 12, 2025

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FT Highlights NYES: A Human-Centered Approach to American Manufacturing

We’re proud to share that New York Embroidery Studio (NYES) and our founder Michelle Feinberg were recently featured in the Financial Times as a leading example of how American manufacturing is evolving through innovation, social impact, and adaptability.

The article highlights NYES’s remarkable growth — from our roots in high-end fashion embellishment to becoming a trusted supplier of personal protective equipment (PPE) for federal agencies. Since launching our PPE production in Brooklyn during the pandemic, we’ve built a 300-person workforce and delivered over $100 million in high-quality medical garments to clients including the U.S. military, the Department of Health and Human Services, and the National Institutes of Health.

What sets NYES apart is our commitment to people. We’ve created meaningful job opportunities by actively recruiting and training workers from across New York City, including immigrant women from Brooklyn’s Chinatown and individuals transitioning from city shelters. This inclusive hiring model has allowed us to tap into local talent while strengthening the city’s manufacturing base — proving that industrial innovation and community empowerment can go hand in hand.

The Financial Times also recognized NYES’s responsiveness to market changes and our ability to support American-made products at a time when local manufacturing is more important than ever. Founder Michelle Feinberg shared how recent shifts in trade policy have generated growing interest from private clients and opened new pathways for expansion into the commercial market.

At NYES, we see every challenge as an opportunity — to grow, adapt, and lead. Our investment in people, technology, and local production continues to drive us forward, and we’re honored to be part of a national conversation on the future of American manufacturing.

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