Winter Workshop with AWAY

Black AWAY travel pouch customized with blue embroidered motif, displayed on a thread wall created by New York Embroidery Studio during AWAY’s Winter Workshop holiday event.

Black AWAY tote bag customized with red embroidered initials “KS” and a martini glass motif, held in front of the illuminated AWAY Winter Workshop sign at the holiday activation.

Close-up of a black AWAY tote bag featuring a red embroidered holiday bow, stitched by NYES in front of the disco-ball installation at the Winter Workshop.

New York Embroidery Studio’s on-site embroidery machine, thread displays, and customization station inside AWAY’s Winter Workshop holiday pop-up.

Beige AWAY travel tote embroidered with gold stars and “BRB” lettering by New York Embroidery Studio at the Winter Workshop event.

NYES embroidery color board showcasing holiday motifs—bows, stars, cherries, cocktails—and full thread color selections available for AWAY product personalization.

Project Overview

For AWAY’s Winter Shop event, we offered custom embroidery on their travel bags, creating a holiday experience that felt personal, elevated, and gift-ready. Each bag was embroidered on-site with guests’ chosen initials or motifs, transforming a functional travel essential into a meaningful keepsake for the season.

Our Process

Wide view of AWAY’s Winter Workshop featuring NYES’s embroidery stations, thread displays, and a disco-ball holiday installation behind a glowing neon sign.

We collaborated with the AWAY team to create a custom embroidery experience that aligned with the Winter Shop aesthetic and resonated with guests. After selecting thread colors and finalizing placement on the travel bags, our team embroidered each piece on-site with precision and care. The finished bags were presented to guests as personalized, thoughtfully crafted holiday keepsakes that elevated the overall event experience.

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