Rag & Bone Custom Embroidery & Patch Activation
Project Overview
We were excited to partner with Rag & Bone for a dynamic customization event in New York City. Known for blending British heritage with New York edge, Rag & Bone invited guests to make their pieces truly unique through on-site personalization. Our team brought both our portable embroidery machines and a portable heat press, offering real-time customization with embroidered monograms, motifs, and heat-pressed patches. This dual experience gave guests the opportunity to express their individual style while highlighting Rag & Bone’s commitment to craftsmanship and modern design.
Our Process
Guests selected Rag & Bone garments and accessories to customize, choosing from a curated set of embroidery and patch options. Our machines stitched live designs while our team applied patches on the spot, giving attendees the instant gratification of watching their pieces transform before their eyes.
Every customization turned a Rag & Bone essential into a personal statement. The embroidery and patchwork options offered versatility—balancing refined craftsmanship with a streetwear-inspired edge. By giving guests the chance to walk away with one-of-a-kind creations, the activation strengthened brand loyalty and created a tangible connection between Rag & Bone’s design ethos and each guest’s individuality.