PHILIPS x Custom Embroidery
Project Overview
We were excited to collaborate with Philips for a special activation that combined comfort, luxury, and personalization. Guests were invited to customize premium robes with embroidery, turning an everyday essential into a meaningful keepsake. Our team was on-site with portable embroidery machines, offering real-time customization that reflected both Philips’ thoughtful approach to lifestyle products and each guest’s unique style.
Our Process
Guests selected robes provided by Philips and chose from a curated collection of embroidery options. Each design was stitched live on-site, allowing attendees to watch their robes transform into one-of-a-kind pieces.
Every customized robe became a personal expression of relaxation and style. The embroidery experience deepened guest engagement with the Philips brand by connecting comfort with creativity. By offering attendees something uniquely their own, the activation left a lasting impression and turned a classic garment into a treasured memento.