LoveShackFancy × Victoria’s Secret PINK Pop‑up
Project Overview
We were thrilled to contribute to the vibrant LoveShackFancy × Victoria’s Secret PINK pop‑up event in New York City as the exclusive on‑site customization partner. Held at 45 Grand Street on August 5, the activation offered fans an early chance to explore and shop the limited‑edition collection before its official launch on August 6
Our Process
NYES delivered interactive, on-the-spot personalization—applying custom embroidery and sparkling rhinestone transfers to pieces from the collection. Guests who made a purchase unlocked access to our customization floor, where they could add a unique decorative flourish and even receive a coordinating accent nail gem
Attendees embraced the romantic nostalgia of LoveShackFancy paired with PINK’s playful attitude. Our custom work—especially embroidered and rhinestone details—amplified the collection’s signature frills, florals, varsity vibes, and Crystallized accents, creating one-of-a-kind keepsakes that perfectly matched the event’s whimsical yet chic aesthetic.
Photos and social buzz reflect a long line of eager shoppers around the block, drawn by standout pieces like rhinestone-adorned varsity jackets and ruffled mini dresses—and our customization added a luxe, personal connection