GAP HQ
Project Overview
We were thrilled to be part of the GAP Headquarters Denim Event in New York City. The activation highlighted GAP’s commitment to creativity and self-expression, giving guests the chance to personalize their denim in real time. Our team brought the experience to life with our portable embroidery machine on-site, where guests could either personalize pieces from GAP or bring their own denim to make it uniquely theirs. From initials to playful icons, each embroidery design was created on the spot—turning denim staples into one-of-a-kind keepsakes that reflected GAP’s timeless, inclusive style.
Our Process
Guests selected a denim piece—whether from their own closet or from GAP—and chose from a curated set of embroidery options. Our machine stitched the design live, letting them watch their denim transform in minutes. Each piece became one-of-a-kind—an authentic blend of craftsmanship and personalization that embodied the spirit of GAP denim.
Every customization showed how design can elevate a classic. What began as a simple denim staple became a personal expression of style and identity. The activation proved how thoughtful design creates emotional connection, turning functional pieces into memorable keepsakes that live far beyond the event.