J. Crew at 190 Bowery
Project Overview
We were thrilled to be part of J.Crew’s NYFW activation at 190 Bowery in New York City. The event celebrated J.Crew’s heritage and style while giving guests the opportunity to make their pieces uniquely their own. Our team was on-site with our portable embroidery machines, offering real-time customization on J.Crew garments. From classic monograms to playful motifs, each embroidery design was created on the spot—turning timeless J.Crew staples into one-of-a-kind keepsakes.
Our Process
Guests selected garments directly from J.Crew and chose from a curated set of embroidery options. Our machines stitched each design live, giving guests the chance to watch their pieces transform in minutes. Every customization reflected a blend of craftsmanship and personal style, reinforcing J.Crew’s reputation for quality and individuality.
Each embroidery turned a wardrobe essential into a personal expression of identity. By offering guests the chance to leave with something uniquely their own, the activation created an emotional connection that extended beyond the event. What began as a classic J.Crew piece became a meaningful keepsake—showing how design and customization can deepen brand engagement during moments as culturally significant as NYFW.