Hand Embroidery with Jacquemus
Project Overview
For Jacquemus, we created an immersive hand-embroidery experience centered on artisanal detail and elevated craftsmanship. Guests watched as our artisans embroidered each piece by hand on-site, bringing Jacquemus’s signature sensibility to life through meticulous stitchwork. The activation transformed each item into a one-of-a-kind piece, celebrating heritage technique, thoughtful design, and the beauty of personalization in real time.
Our Process
We collaborated with the Jacquemus team to create an intimate hand-embroidery experience that reflected the brand’s refined, artisanal approach. Guests selected their initials, which were then meticulously hand-embroidered on-site by our artisans. Each piece was completed in real time with careful attention to stitch, scale, and placement, resulting in personalized items that felt thoughtful, elevated, and truly one of a kind, enhancing the overall guest experience through craftsmanship and detail.