Adidas Originals Superstar Shoot
Project Overview
NYES executed custom embellishment across multiple looks using a combination of hot fix crystal application and chain stitch embroidery. For GloRilla and Gabbriette, hot fix crystals were applied to create high-impact lettering with reflective movement and visual depth.
For Mark Gonzales, chain stitch embroidery was used to introduce texture and a hand-crafted quality, offering a contrasting finish rooted in traditional technique. Together, these methods highlight NYES’s ability to blend modern embellishment with classic embroidery to support expressive, fashion-forward garments.
Custom Hot Fix and Chain Stitch Embellishment
Each garment was finished with precision using a combination of hot fix crystal application and chain stitch embroidery, ensuring clean execution and lasting impact. The embellishment added texture, movement, and visual depth, transforming the pieces into expressive statement garments. This project highlights NYES’s ability to blend modern techniques with traditional craftsmanship to create bold, editorial-ready designs.