Brandon Maxwell SS26

Project Overview

NYES was honored to collaborate with Brandon Maxwell for his Spring/Summer 2026 runway show at New York Fashion Week.
Our team executed striking floral and plaid dye sublimation printing on sequin fabric, bringing vibrant pattern and dimension to the collection’s statement pieces. This innovative application merged bold print work with shimmering surfaces, amplifying the movement and light play on the runway.

Dye Sublimation on Sequin Fabric for Brandon Maxwell SS26

Dye sublimation printing on sequin fabric for Brandon Maxwell SS26

The process required precision, as sublimating onto sequins demands both technical control and artistic vision. Each motif—whether a romantic floral or a modern plaid—was meticulously transferred to ensure clarity, saturation, and durability while maintaining the fabric’s fluidity and sparkle.

The result was a dynamic fusion of texture and print: sequins that not only reflected light but also carried expressive patterns. The technique elevated Brandon Maxwell’s designs with a fresh interplay of craftsmanship and innovation, embodying the energy and sophistication of his SS26 vision.

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