Abercrombie & Fitch Denim Launch
Project Overview
We were honored to contribute to the Abercrombie & Fitch Denim Launch Event in New York City. Held on Saturday, August 2, 2025, at their flagship location on 668 Fifth Avenue, the activation celebrated the brand’s denim campaign launch with customizable fittings, exclusive photo opportunities, and complimentary gifts with purchases. Our team brought a distinctive flair by deploying our portable laser machine to engrave custom designs directly onto denim pieces—delivering personalization that resonated with Abercrombie’s “perfect pair” theme
Our Process
Our portable laser engraving setup allowed guests to witness their denim being personalized in real time. Whether it was a monogram, unique graphic, or subtle texture, each engraving was meticulously applied to their selected piece, turning standard items into custom keepsakes.
Our laser engraving added a modern, refined twist to the denim offerings—elevating the in-store experience. Personalized engravings provided attendees with tangible, visually striking memories of the event, reinforcing Abercrombie’s focus on fit, feel, and personal expression. The fusion of cutting-edge customization with classic denim aligned perfectly with the campaign’s narrative.