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The Symbiotic Relationship Between Fashion Brands and Celebrities
From sneakers to shapewear, celebrities shape the fashion game.
The first official celebrity fashion brand was created by Jenny Lind, a famous Swedish opera singer, in 1850. Her line became very popular in the United States and set a precedent for celebrities to be more involved in fashion besides just getting styled by their designer friends. Fast forward over 150 years later, and celebrities, branding, and fashion go together like peanut butter and jelly.
There has been a surge of celebrities collaborating with fashion brands to create their own capsule lines in the last decade. It is a wonderful way for both the brand and the celebrity to reach a new audience while injecting some creative innovation into both of their worlds. Tyler the Creator and Louis Vuitton released their collaboration in March of this year, Dior’s work with F1 Driver Lewis Hamilton was just announced, and the iconic Travis Scott “Cactus Jack” collection produced by Nike is still a staple in hundreds of closets. While many celebrities have taken the creative reigns with capsule collections, dozens of A-listers have decided to take it one step further by creating their brands.
Tyler, the Creator takes flight with his capsule collection for Louis Vuitton Spring/Summer 2025.
The Row by Mary Kate and Ashley Olson has been the face of “quiet luxury” and quickly risen to the top as one of the most coveted designer brands, Rihanna revolutionized lingerie with her inclusive Savage x Fenty, and Kim Kardashian has established herself as a shapewear mastermind with Skims.
New York Embroidery Studio is no stranger to the mutual relationship between celebrity and fashion, and we’ve had the honor to collaborate with some of the biggest names in fashion and the entertainment industry.
Ashley and Mary-Kate Olsen showcase their signature minimalist aesthetic in timeless black ensembles for The Row.
Beyonce Renaissance Tour
Beyonce’s Renaissance Tour was iconic in every way possible, especially when it came to her wardrobe. She had custom and archive pieces from leading fashion houses such as Balenciaga and Thierry Mugler. New York Embroidery Studio played a hand in her show-stopping collection by working with Marc Jacobs and Telfar to hot fix their one-of-a-kind designs
Beyoncé serves sporty glam in a custom Telfar bodysuit during her electrifying live performance.
Beyoncé serves sporty glam in a custom Telfar bodysuit during her electrifying live performance.
Victoria's Secret the Tour '23
New York Embroidery Studio made its movie debut in Victoria’s Secret The Tour ‘23 Prime Orignal film. Supermodels Gigi Hadid and Hailey Bieber graced the promotional posters wearing crystal two-piece sets embellished right here in the studio.
Gigi Hadid stuns in a sculptural gold ensemble for Victoria’s Secret The Tour '23 campaign.
Hailey Bieber shines in a crystal-studded black corset and sheer-panel shorts for Victoria’s Secret The Tour '23.
Dua Lipa and her Party Outfits
While we’ve made pieces for runways, concerts, and galas, but we’ve also helped celebs shine at parties. Dua Lipa, our favorite pop-queen and party girl, has worn a Marc Jacobs outfit hot fix embellished by New York Embroidery Studio to this year’s Met Gala after party and her 27th birthday outfit.
Charli XCX stuns in a bold fishnet bandeau, crystal accessories, and faux fur for an edgy, after-dark look.
Statement shoes, summer glow, and serious attitude.