Boundless Creativity With One Thread: Coloreel Technology

July 21, 2025

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Coloreel: Innovation in Thread Dyeing

Coloreel is a Swedish brand, operating in the textile industry. Its revolutionary technology has taken embroidery to the next level. In fact, Coloreel’s technology is a unique solution for creating the ultimate in customized garments and textile decorations.

Tajima embroidery machine stitching a colorful logo onto white fabric.

Precision embroidery powered by technology.

Instant Thread Coloring: Faster…

Coloreel’s technology is based on “Instant Thread Coloring.” This system allows color to be applied to the thread in real time, during the stitching process. By instantly coloring the thread on-demand, instead of having to handle and use several pre-colored thread, Coloreel offers the ability to create a wide range of shades and color combinations directly on the machine. This eliminates the need for colored thread stock and greatly simplifies and speed up production.

Glittery green leaf embroidery on dark fabric with curling vine details.

Nature-inspired embroidery with shimmering detail.

And Limitless!

But that’s not all! The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Coloreel technology opens the door to limitless creativity for textile designers, who can experiment with an infinite range of colors, offering consumers unique and distinct garments and fabrics. This level of flexibility is able to meet the needs of increasingly diverse and demanding markets.

Orange and burgundy floral embroidery on ivory satin fabric.

Autumnal blooms stitched into sleek satin.

Sustainable Creativity

It is impressive that Coloreel embroidery machines have the potential to significantly reduce water consumption in the textile industry. Comparing Coloreel’s direct dyeing approach with traditional dyeing, it is evident that traditional methods use 50 times the water used by Coloreel. This underscores the positive environmental impact that Coloreel technology brings to the textile industry. With an average consumption of 215 trillion liters of water per year, the reduction of wastewater from yarn dyeing is a significant step toward sustainability.

Realistic fish embroidery on dark fabric in metallic tones.

A surreal embroidered catch of the day.

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